Google Algorithm Changes for May 2012 – part 2
May is typically a busy month for Google, and 2012 has been no exception. This month Google had exciting announcements including the launch of the Knowledge Graph. Other changes included improvements in search for the users in mainland China, deeper detection of hacked pages, an updated Search App for iPhone, a Google Maps for mobile [...]
View PostGoogle Algorithm Changes for May 2012 – part 1
May is typically a busy month for Google, and 2012 has been no exception. This month Google had exciting announcements including the launch of the Knowledge Graph. Other changes included improvements in search for the users in mainland China, deeper detection of hacked pages, an updated Search App for iPhone, a Google Maps for mobile [...]
View PostGoogle’s Knowledge Graph – another KO for SEO?
Google has unveiled the Knowledge Graph, which they’re calling the “first step in the next generation of search”. Knowledge Graph takes the concept of the traditional search engine and turns it into a knowledge engine, to provide users with smarter, more relational search results. Google’s official description from their release stated: “The Knowledge Graph enables [...]
View PostThe Alexa Indexing and Ranking System 101
Founded in April 1996, Alexa is not your typical search engine/directory. Rather, it is a web service whose directory is based on the DMOZ Directory structure, and a search engine which pulls data from Google. In June of 1999, Alexa was purchased by Amazon.com. Alexa Ranking system is the second most popular metric after Google [...]
View PostAvoid Google’s wrath against link related overoptimization and unnatural links
SEO optimization companies have always tracked the number and quality of backlinks a particular site was receiving. It has been one of the key SEO factors in determining search rank for a web page. But Google’s retaliation against “overoptimized” sites has been intensified lately and it seems that the recent updates are able to detect [...]
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